1. Company Information

2. Disclaimer

The content of this website has been compiled with the utmost care. However, Rush Cars AG assumes no liability for the accuracy, completeness, or timeliness of the content provided. The use of the website content is at your own risk. Third-party contributions are identified as such. Rush Cars AG is not liable for external links — the operators of the linked pages are solely responsible for their content.

3. Copyright

The content and works published on this website are subject to Swiss copyright law. Any use not permitted by copyright law requires the prior written consent of Rush Cars AG. Downloads and copies of this site are only permitted for private, non-commercial use.

4. Privacy Policy

The protection of your personal data is of great importance to us. This privacy policy informs you about the nature, scope, and purpose of the collection and processing of personal data on our website. It is based on the Swiss Federal Act on Data Protection (FADP, effective since September 1, 2023) and, where applicable, the European General Data Protection Regulation (GDPR).

4.1 Data Controller

The data controller responsible for data processing on this website is:

Rush Cars AG Gerliswilstrasse 68 6020 Emmenbrucke Switzerland Email: info@rushcars.ch Phone: +41 41 250 50 55

4.2 Collection and Processing of Personal Data

We only collect personal data when you voluntarily provide it to us, e.g., when making a contact inquiry, car inquiry, offer request, or newsletter registration. The following data may be collected:

• First and last name
• Email address
• Phone number
• Address
• Car information (for inquiries)
• Images (for offer requests)

4.3 Automatically Collected Data

When visiting our website, the following technical data is automatically collected (server log files):

• IP address (anonymized)
• Date and time of access
• Accessed page / URL
• Browser type and version
• Operating system
• Referrer URL (previously visited page)

This data is used for ensuring operations, detecting misuse, and statistical analysis. It cannot be attributed to specific individuals.

4.4 Legal Basis for Processing

The processing of personal data is based on the following legal grounds:

• Your consent (Art. 6 para. 6 FADP / Art. 6 para. 1 lit. a GDPR)
• Contract fulfillment or pre-contractual measures (Art. 6 para. 1 lit. b GDPR)
• Legitimate interests (Art. 6 para. 1 lit. f GDPR), e.g., to improve our website and services
• Legal obligation (Art. 6 para. 1 lit. c GDPR)

4.5 Purpose of Data Processing

Your personal data is used for the following purposes:

• Processing your contact and car inquiries
• Creating and fulfilling offers and contracts
• Sending information about cars and services (with your consent)
• Improving and optimizing our website
• Compliance with legal obligations

4.6 Cookies

Our website uses cookies. Cookies are small text files stored on your device. We distinguish between:

• Essential Cookies: These are necessary for the operation of the website and cannot be disabled.
• Analytics Cookies (Google Analytics): These help us understand and improve the use of our website. They are only set with your explicit consent.
• Marketing Cookies: These are used for personalized advertising and are only activated with your consent.

On your first visit to our website, you will be informed about the use of cookies via a cookie banner. You can change your settings at any time.

4.7 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies that enable analysis of your use of the website. The information generated by the cookie is usually transmitted to a Google server in the USA and stored there.

We have activated IP anonymization so that your IP address is truncated within the EU/EEA before transmission.

You can prevent data collection by Google Analytics by adjusting the cookie settings on our website or by installing the Google Analytics opt-out browser add-on.

Legal basis: Your consent (Art. 6 para. 1 lit. a GDPR).

4.8 Disclosure to Third Parties

Your personal data will generally not be shared with third parties unless:

• You have given your explicit consent
• Disclosure is necessary for contract fulfillment (e.g., financing partners, insurance companies)
• There is a legal obligation
• There is a legitimate interest and there is no reason to believe that your overriding interest prevails

4.9 Data Transfer Abroad

If we transfer data to countries outside Switzerland or the EEA (e.g., when using Google Analytics), we ensure that an adequate level of data protection is guaranteed, in particular through standard contractual clauses or the existence of an adequacy decision.

4.10 Data Retention Period

Personal data is only retained for as long as necessary to fulfill the respective purpose or as required by legal retention obligations. As a rule, the retention period for business documents is 10 years under Swiss Code of Obligations (Art. 958f CO).

4.11 Data Security

We employ appropriate technical and organizational security measures to protect your data from unauthorized access, loss, or misuse. Our website uses SSL/TLS encryption, recognizable by the lock icon in the browser bar and the "https://" address.

4.12 Your Rights

Under the FADP and GDPR, you have the following rights:

• Right of access: You may request information about the data we have stored.
• Right to rectification: You may request correction of inaccurate data.
• Right to erasure: You may request deletion of your data, provided no legal retention obligations apply.
• Right to restriction of processing: You may request the restriction of data processing.
• Right to data portability: You may request the transfer of your data in a commonly used format.
• Right to object: You may object to the processing of your data at any time.
• Right to withdraw consent: You may withdraw any given consent at any time.

To exercise these rights, please contact: info@rushcars.ch

4.13 Changes to this Privacy Policy

We reserve the right to amend this privacy policy at any time in order to adapt it to changes in the legal situation or changes to our services or data processing. The current version published on our website shall apply at all times.